You’ve likely seen all the stats about the awesome companies using static website generators and the various reasons why. If you haven’t, then read Why Static Website Generators Are The Next Big Thing.
For me, I use them because they fit nicely into my desired workflow. I develop locally, preview on a staging server, and deploy to a production server. After years of headaches from juggling databases in a LAMP stack, I had had enough. During the same time, I had been building a ton of landing pages for Marketing Automation systems. Many of which had similar elements (boilerplate code) that I got tired of writing repeatedly. Something had to change.
For even more control, I started working with Jekyll and brought Gulp with me. I’ll talk more about this setup soon.